Star India has announced that it has successfully completed the integration of the broadcast business of MAA Television Network. With this integration, Star India is better positioned to offer a distinctly enhanced content bouquet to audiences across the Southern markets of India in general and the Telugu speaking viewers in particular. The acquisition of MAA TV also opens up a significant opportunity for major content innovation in the Telugu television market, which is extremely important given that the Telugu TV market is the second largest regional market in India…
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Star India to launch new English General Entertainment channel
Broadcasting major Star India today said that it will launch a new English general entertainment channel — Star World Premiere HD — tomorrow. Star World Premier HD will air 26 new and returning shows from four of the biggest global television studios in high definition (HD), the company said in a statement. The channel will be available on Tata Sky HD. “We believe once the channel is launched, India will be privy to the latest seasons of the best American shows on air currently alongside America, changing the viewer experience…
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