Keeping with its reputation for innovation in radio programming, Radio Mirchi has joined hands with Delhi International Airport Limited (DIAL) to set up a 24-hour custom-produced airport radio station. The music on the station will be co-curated by Radio Mirchi and music directors Shankar, Ehsaan and Loy. The handpicked melodies will cater to the discerning listeners without too many ad interruptions. The station will be functioning on a select advertising budget. “We are starting out with 55 minutes of music with 3-4 minutes of advertising,” said Mahesh Shetty, Chief Operating…
Read MoreMore music, less ads for Mirchi T3 listeners at IGI Airport
