According to FICCI-KPMG Indian Media & Entertainment Industry Report 2014, Indian print media registered 8.5 per cent growth in 2013, touching the size of Rs 243 billion. However, in the absence of robust and credible measurement system, as the IRS data being disputed by the major media players, decisions on media planning and allocation had suffered. The report has predicted that there is good time ahead for the Indian print media as growth will be fuelled by the regional market. Evidences suggest that digital media is yet to pose any…
Read MoreFICCI-KPMG Report On Indian Print Media
